More often than not, your great reviews are hidden somewhere on the testimonials page deep within the website where no one goes. As the name implies, review is revenue. So you must make every attempt to show off your positive and best reviews. How we solve this problem for our clients, is by streaming the review on their website and on the home page and landing page, which immediately calms the potential patient, puts them at ease answering their questions in their mind, and converts and turns them quickly into a paying patient. We recently had a dentist to whose office a new patient arrived and plunked $3500 on the table for a procedure. He asked her proudly, ‘did you see my before and after pictures?’ to which she replied, ‘no, I just saw your streaming reviews.’